For this weeks blogging assignment I have chosen to analyze a social network company. For one thing I personally love Snapchat and it’s a very hot topic right now. I’m going to analyze Snapchat and two of it’s competitors Instagram and Vine to see how it holds up.
Snapchat is a photo messaging application developed by Stanford University students. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how long recipients can view their Snaps, after which they will be hidden from the recipient’s device and deleted from the Snapchat server. For those of you who are unfamiliar with snapchat here is a short video to give you an idea what Snapchat is offering to current, new and potential clients or does it???
With our ever growing, and ever demanding society there are tons of social network apps that fundamentally do basically the same thing. So what makes you or I chose one over the other? I used Google’s social media analytics software Wildfire and compared Snapchat to two of its competitors Instagram and Vine.
I found the Wildfire tool to be extremely easy to use and navigate but at the same time most of the features are only made unavailable except to those clients who’ve paid for the premium version. After I made an account at Wildfire I used the monitor dashboard, which basically allows you to compare your business with your competitors. Fantastic Right??? Except for the face that it’s Facebook oriented providing you with information as shown in this graph comparing the different businesses Likes and the people talking about them where as for Tweeter and Google+ it would only track the followers.
Now here are 10 comments about Snapchat that I’ve graded the sentiment.
1. Marty Mellway 5 days ago too bad most people lack a story to tell, their too busy updating there facebook status and texting, and soon snapchatting. People do less and become more boring by the minute. Thanks for developing more useless technology to help us “connect”. Maybe people can snapchat a story about themselves taking a selfie for Facebook. ( -1)
2. Col.Klink 3 days ago
Smart move, FB is a dead end. (+1)
3. SpacemanPhil 3 days ago
It’s just amazing how developing a clever little app can make you a billionaire in less than a year! (+1)
4.Ktownjetsfan 2 days ago
@Mint-Berry Crunch You do realize that this app is faulty though right? The idea is to send a pic and have it dissapear so it can not be passed around or whatever. But all you have to do when you recieve the text is take a screen shot of the pic and you now have it saved on your phone. (-1)
5.Ktownjetsfan 1 day ag0
This app is a fraud. This app gives young people a false sense of security. Just take a screenshot of a pic sent through snapchat and it is your forever. Do not be fooled.(-1)
6.TransomWillie 2 days ago
It’s just so hard to convince me that the material isn’t ultimately saved SOMEWHERE (-1)
7.GreenMarine 2 days ago
“The company has tapped into a deep desire among younger Internet users for ephemeral communication, for activity that doesn’t have to be entered in the global logbook in the cloud.”
Poor naïve young people… how long do you think Snapchat will be able to maintain the façade?(-1)
8.RuFiOPx 4 days ago
fuck face book, fuck MySpace, fuck Instagram, fuck twitter , fuck Snapchat , and fuck everybody else nobody cares how u live ur life so stop posting (-1)
9.ScorpioVampiress 1 week ago
Story of a real customer you could’ve had: So a friend asked on fb who uses snap chat. I though “hm, I wonder what snap chat is..” I googled it, and found your website, with this video, I watched it, and, like most of the other comments here have already said, the video is pointless and explains nothing. The worst part is that this video has now been up 30 days, and you’ve received a total of 30 (now 31) comments. (not counting replies) 7 (now 8) of which indicate they were either offended by the animal abuse in the vid or learned nothing from it. 5 from people who were confused about how to use the product, 5 from people explaining how to use the product or where to get more info, 4 that were in some other way negative, one that was neutral, and only 2 that were positive, along with 2 in another language. The vid tole me nothing, and the comments told me that the product was limited, confusing, and hard to use. You need a new marketing team. (-1)
10.apodis sidopa 1 month ago
SNAPCHAT=SAFE SEXTING (-1)
Thanks for reading.