Blogs were originally used as an online diary where individuals could go on and share their thoughts, opinions and experiences on the web. But, through out the years and as our technology grew and changed businesses and companies also starting coming online and blogging because they learned that blogging is more then just an online diary but a place where companies can set themselves apart from their competitors with some major benefits too.
So, after taking this course for twelve weeks it all comes down to one very simple question. Is it important to blog to enhance your company or brand? In my personal opinion, YES!!!!!! Defiantly, a company should use all the tools available to them to enhance their company or brand. Here are my three reasons why.
1.Low Cost– to create and maintain a blog for your company or brand is very cheap and even free if you do it yourself. They’re very simple and easy to maintain. Having a blog attached to your website can allow people to find out more information about your company and brand because if they feel like they know you and your products they will be more willing to purchase something from you.
2. Direct Communication– This will allow your company or brand to be in direct communication with your customers so you can get their feedback on your products and or services. This will help you know what your customers think your doing well in and what areas still might need some work. Also when the customer see that you took their feedback and valued their opinion you just gained their trust and most likely they will be coming back and making more purchases from you because you made them feel like a valued customer and not one of the many.
3. Building your Brand– You’re able to talk about your company and products and how your product is potentially better then your competitors. You can do this by giving them facts and statistics on your products compared to those of your competitors.
There are so many benefits to a company having a blog that it just doesn’t make sense not to especially in todays society where everything is growing and changing within a blink of an eye. Companies who chose not to have a blog are letting their competitors who do have a blog reap all the benefits.